2025 Spring
Instructor: C. Gooch
Quick Service Restaurant
Brand Identity
Packaging

 
#04/07

YUBU

     Yubu is a fast-casual restaurant in New York City serving riceballs wrapped in yubu, a fried tofu pocket. The identity captures the lightness and joy of a picnic with vibrant, bouncy visuals. The design emphasizes ease, speed, and a subtle nod to the familiar warmth of Korean ‘Bunsik’.