2025 Spring
Instructor: C. Gooch
Cultural Institution
Brand Identity
Brochure
#02/07Museum of Turkish and Islamic Art
The Museum of Turkish and Islamic Arts, located in Istanbul, holds a rich collection of textiles, ceramics, and architectural works, including its well-known horse mosaic wall. The visual identity takes cues from the structure and rhythm of Turkish rugs and the mosaic wall, with a distinct color palette inspired by traditional weaving. A clean, elegant typeface with a harmonious rhythm reflects the museum’s refined character. The flexible system adapts across contexts allowing the museum to communicate with clarity and cultural depth.