2024 Fall
Instructor: C. Gooch
Non-Profit Institution
Rebranding
Print Design
#03/07

The National Arts Club


    An updated brand identity for The National Arts Club, located at 15 Gramercy Park South, considers the club’s long history of exclusivity through inclusivity. Inspiration for the type and color system comes from researching the New York Public Library Print Collection to build on this heritage.